- Fullers Food

Product Development

Creating and making new food products is at the heart of what we do. We always stay one step ahead of trends in the food industry to ensure we’re building a pipeline of innovative new products with our suppliers, for our retail partners.

 - Fullers Food
 - Fullers Food

Always innovating

Developing new products is our passion, and we’re always innovating to bring fresh new foods to the market for our customers’ brands.

Every year is different, but on average, we launch over 200 new products every year, taking note of up-and-coming trends to bring consumers what they really want. As well as developing and creating new products for customers, we also manage the complexities of everything related to new product development, including packaging redesigns and labelling regulations.

State-of-the-art kitchens

We design and develop new food products carefully in our modern kitchen, using healthy, wholesome and high-quality ingredients sourced from our trusted suppliers all around the world.

That means we can experiment with global flavours and bring the most exciting new tastes back home for our partners’ consumers. Freezing our foods – the natural way – ensures the taste and texture is locked in, ready to be eaten whenever consumers want.

 - Fullers Food

Christmas all year round

Innovation takes time. That’s why we start working on Christmas products 15 months ahead of time. We start by scoping out the market, exploring what’s new and exciting for the upcoming year. 

Then, we create a menu of products for our retail partners’ Christmas party offerings, before we get down to business developing recipes. And, all the while, we’ll also be working on New Year and Easter launches – there’s always something to celebrate here at Fullers.

“I cannot thank the Fullers supply teams enough for the progress they have managed to achieve in just a few short weeks, transforming our supply routes in our own label veg. By sourcing additional stock for us, Fullers ensured that we remained at 99% in stock making a huge difference to our business.”

Supply Chain

We store, consolidate and move thousands of products from hundreds of supplying partners all around the world – every single day. Supply chain logistics can be complex, but we aim to make it as simple as possible, so our customers and supplier partners can focus on what’s really important to them.

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